We're all in.
All in. Leeds was sparked by the city’s ambition to become the new home of Channel 4. While individual agencies showing their support would have been great, in reality it probably wouldn’t have achieved much. So, a bunch of us got together. Talking as a collective with one united voice. Announcing to the broadcaster that our sector was firmly backing the bid. Shouting about our region’s talents and showing that working together can create something new and exciting.
Our message hit home.
Proving our point that good things happen when you join forces. With Leeds announced as the winning city, it was time to turn that momentum into action.
From over 130 agencies, a steering group was formed and an agenda was set. Make Leeds the go-to place for creative services. To do that, we follow five paths; education, diversity, community, creativity and business. Using our skills to tackle the challenges we face and raise the city’s profile. Putting it on the map for brands and drawing in the next generation of talent.
We do all this on a voluntary basis. With people (and agencies) committing time and energy for the collective good. Previously, the idea of putting competing agencies in the same room to discuss shared possibilities would have been laughable. But the days of negative attitudes and fearing each other have gone. Replaced with an open community. An approach that’s as refreshing as it is radical. Perhaps most importantly is the shared belief of no egos and no self-promotion. We simply operate as an inclusive, transformative voice for our industry.
