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Principles Insight
Clear, actionable insight into consumer behaviour.
We’re an Insight & Strategy consultancy based in Leeds made up of senior leaders. We specialise in consumer research.
We blend the rigour of traditional insight with tech tools, delivering exceptional customer experience solutions for our clients.
Our toolkit gets us closer to understanding consumer's real-life decision making, which enables us to provide our client with great, actionable insights that make a significant difference to their brands.
