Adam Barrowcliff

Business Intelligence & Research and Data Analysis

A highly experienced big data technology, insight & data science professional with a broad range of advanced analytical skills and a strong customer and commercial focus. Expert in designing and applying advanced analytics and technology in order to inform better business decisions. A strong advocate of combining data and creativity to deliver compelling customer experiences. Areas of expertise: • The data science behind personalisation • Big data technology design and implementation • Predictive analytics, machine learning & AI • Customer & marketing insight • Price & assortment optimization • Statistical modelling & research analytics • Business intelligence & MI automation • Coding languages: SQL, SAS, Python, R, kdb+ / q, VBA • BI automation & visualisation - Tableau, Kx, Power BI, Excel Dashboards • Presenting & communicating insight • Strategic consulting