Adam McVay
Hi, I'm Adam McVay - a Brand Designer/Illustrator!
For the past 4 years I have worked with small/medium sized businesses, elevating brands to a stronger competitive positioning in their industry sector. For me the most important goal of my branding career, from designing logos for clients and/or other brand materials, is to make my client(s) look extraordinary and special, giving them unique distinctiveness that sparks peculiarity in a person. Fun and engaging brand work is my forte, and primarily what I provide for each and every client that comes my way.
What I love about branding? Through the eyes of the consumer there are millions of the same brand - not just 1 Apple, Nike, McDonald's, but millions! Through the lens of each individual our perspective of reality shifts, as we see the world differently through our own eyes. I think this is one of the greatest and most exciting challenges as a designer, to mould a brand into something recognisable/relatable for millions of different perspectives all at once!