Annabel Carington

I'm a brand strategist helping tech and arts & culture businesses ensure they're positioning themselves accurately in the market place and within their own sector.

Initially this involves an assessment of their business and the particular challenge they're facing, followed by a strategy and further recommendations. Clients will then often go on to work with me through the implementation stage, which can include using brand, tone of voice, and PR to build awareness of the company's refined positioning.

On bigger projects I work collaboratively with brand designers, website builders, copywriters videographers and photographers, generally in a project management role.